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August 13, 2013
By: TOM BRANNA
Editor
Gillette Prestobarba/Blue is the latest P&G brand to join our elite line-up of billion-dollar brands, surpassing $1 billion in sales globally. It is Gillette’s fourth billion-dollar brand, joining Fusion, Mach 3 and the brand Gillette. Marketed under the Prestobarba name in Latin America and the Blue name in Eastern Europe, the Middle East and Asia, Prestobarba/Blue has brought millions of men into the Gillette family with high-performance disposable razors. First launched in 1974, Presto...
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